Scammers often create fake websites that look professional at first glance but are designed to deceive you. These sites use glossy images and fake reviews to lure buyers into a false sense of trust. They may showcase high-quality product photos that do not represent the actual items sold. Unrealistically low prices are another common tactic, making these deals hard to resist. Additionally, these websites often lack solid contact information, such as a physical address or phone number, making it nearly impossible to reach them after a purchase. Some even display bogus certifications to appear legitimate, further misleading unsuspecting buyers.